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a. Computing the required rate of return on equity capital for Southwest Airlines, Kroger and Yum! Brands The required rate of return on equity capital is given by: Return on equity=Risk free rate +...

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Chapter 4-Discussion

Chapter 4-Discussion

Q 1. “When it gets hot outside, the level of crime increases.” The above general statement is vague. In research, it is important to specify exactly what we will propose to observe and measure. Using the statement above, discuss the progression of having a vague sense of what the terms mean in the statement to being able to specific measure it in a scientific study. 2. Identify the four levels of measurement and give example (not from the text) of each. Why might a variable be measured (captured) on one level versus another?

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The statement above is obscure since it is difficult to evaluate the dimension of warmth and draw solid outcomes on the dimension of wrongdoings in any zone. The clarification is that when it gets hot, at that point the dimension of fervor isn't indicated to give a precise finding that at a specific degree in hotness, the wrongdoing rates increment. Wrongdoing rates cannot likewise be estimated in contrast with the dimension of temperature. In content to physical safety, the temperature has never been a factor to wrongdoing, and on the other hand, the predetermined rate of wrongdoing would have been recommended to classes the wrongdoing rates.